Advertising Your Brand With Promotional Umbrellas

by: Gareth
Total views: 4
Word Count: 507

If your company is interested in using promotional umbrellas as part of their marketing campaign you should not limit yourself to choosing between portable promotional umbrellas. While these are well and good, promotional umbrellas designed to be used as shade for an outdoor table can make an excellent advertising platform, and depending on where they are used can be even more effective than a portable promotional umbrella.
There are many advantages to a stationary promotional umbrella versus a portable one. For instance when the promotional umbrella is stationary your advertising material will stay in one spot and be exposed to a lot of people in a localized area, versus your advertising material being mobile and having no control over who it is exposed to. While there are certainly arguments for the usefulness of both types of promotional umbrella's, it must be stated that a mobile umbrella can be wasted advertising. For instance if you are a drink company and you use a stationary promotional umbrella outside of the drinks stand you will only be advertising to people interested in buying drinks, whereas with a mobile promotional umbrella if someone is using your umbrella at a bus stop it is unlikely that many people who want a drink will be exposed to your advertising.
Another advantage of using stationary promotional umbrellas is that the form factor is quite a bit larger than a traditional mobile umbrella. Think about it, these promotional umbrellas are designed to cover an entire round picnic table and protect those seated at it from the sun. Whereas a mobile promotional umbrella is only designed to be enough to cover one person and protect them from the rain. It is pretty clear to see which type of promotional umbrella can be printed with bigger and more detailed graphics.
The bigger and more detailed graphics of a stationary promotional umbrella will also be an advantage because it allows your advertising materials to be seen from a greater distance. As we all know in today's world of increased personal space allowing your advertising materials to be seen from a greater distance on the stationary promotional umbrella is a huge benefit. There is also the impact that large graphics have. Visually large graphics are just more impressive and appealing than smaller graphics, so it makes sense that a larger promotional umbrella would be more visually appealing than the smaller promotional umbrella.
Because you're using such a big and bold form factor for your promotional umbrella you are going to want to design your graphics in a big and bold way to make the most impact. This is not to say that your graphics should be tacky or garish, but rather the graphics on your stationary promotional umbrella should be striking an eye-catching. A great way to do this is to outline all of your graphics with a contrasting color, or black. Not only does this make for a cleaner visual landscape, but it will also help people distinguish the shapes on your promotional umbrella while they are passing by quickly.

About the Author

Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of promotional umbrellas and other promotional items. He has taken UK gift market of products like promotional umbrellas by storm through modern business thinking & latest search engine marketing techniques. For more details visit www.ideasbynet.com

Comments

Add Comment