Fixed Length Promotional Umbrellas

by: Gareth
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Word Count: 503

Fixed length promotional umbrellas are a fantastic way to spread your corporate message at the beach. Everyone knows about beach umbrellas, and their fantastic shade giving abilities on a hot sunny day. Therefore a fixed length promotional umbrella is a great way to get your message out at the beach. Your company does not have to limit its marketing campaign to the beach however, in fact they could also use fixed length promotional umbrella's anywhere that people may need shelter from the sun or a sudden rainstorm.
Excellent place to position fixed length promotional umbrellas are a circular picnic tables that traditionally have an umbrella in the center. This is a great way to guarantee that your promotional umbrella will be visible by all people. After all at one time or another everyone needs to sit down at a table either to heat or socialize, so positioning your fixed length promotional umbrella in the center practically guarantees visibility. Alternatively if you're hosting a beach party for your product launch positioning many fixed length promotional umbrellas in the sand is a great way to provide both shelter and advertising space for your product.
A fixed length promotional umbrella does not need to be as big as a beach umbrella however, it can also be one of the more traditionally styled fixed length umbrellas that you see commonly being used as walking sticks. These are also known as golf umbrellas. An advantage of this style umbrella verse smaller pop-up umbrellas is that fixed length promotional umbrellas are generally quite a bit bigger then their traditional counterparts. The extra canopy radius equates to more advertising space for your company thus allowing you to use bigger graphics and more clear typefaces. Naturally this extra space and larger graphics means that more people will be able to see your advertising clearly from a distance.
Length promotional umbrella's always cost more than their traditional counterparts. It does not matter which style you go for either beach, table, or golf, they will universally cost more. However this cost can be offset by the fact that fixed length promotional umbrellas are bigger and thus cover of more area giving you more bang for your buck, plus because they are bigger they can be seen from a greater distance.
You should design your fixed length promotional umbrella the same way you would design a traditional umbrella, just the larger. Use the same colors, the same icons, the same logos, the same fonts, pretty much the same everything, just make it all larger when printed on a fixed length promotional umbrella. The only thing you'll want to make sure of is that your graphics are sent to the manufacturer and a high enough resolution that they do not become pixelated when printed on the large canopy of a fixed length promotional umbrella. So while you can use the same graphics for a traditional and a fixed length promotional umbrella you will need to have them at different resolutions for the two different umbrella styles to look good.

About the Author

Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of promotional umbrellas and other promotional items. He has taken UK gift market of products like promotional umbrellas by storm through modern business thinking & latest search engine marketing techniques. For more details visit www.ideasbynet.com

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