Flyer Promotional Pens

by: Gareth
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Word Count: 496

A lot of companies ignore the potential of promotional pens to promote a brand or advertise a new product. There are a lot of ways to make a pen do more than write and carry a logo. You can actually have a full printed flyer’s worth of promotional information on a pen! It’s easy and very inexpensive to have a large number of these pens made and distributed.
Flyer promotional pens are a relatively simple invention that allow companies to use promotional pens to do more than just build awareness about a brand. Entire flyers can be rolled up inside the pens around the ink cartridge. A slit down the side of the pen allows the flyer to be pulled out by using a discrete plastic handle. The pens are comfortable to write with, but the first thing anyone does with one will be to pull out the flyer and see what it says.
These are great for handing out to mass markets of potential customers, or simply to the public at traffic intersections or large public gatherings. They can be distributed to offices via courier in large boxes, and within an hour every employee at that office will have read your flyer. Of course, they might be a little bit more expensive than simply distributing flyers, but the effect is much greater. With flyers, people are not obliged to read them at all. If you give them a gift and they go to the trouble of pulling the flyer out they will automatically read it.
If you use dynamic, eye-catching flyers inside high quality promotional pens you will drastically improve the effectiveness of this type of marketing. Just about anything can be advertised this way, but one of the best uses of this type of promotional products is the announcement of a new product launch or a special. The reason for this is that the flyer is likely to be read within the first hour that a person receives the pen, so everybody will know about your product launch before it happens.
When you give somebody a novel gift like promotional pens with flyers inside, something important usually happens: they show the gift to their friends. If it is worth showing to friends, you have found yourself a marketing winner. All of a sudden your $1 investment exposes your brand to up to ten people in one day, and this is far more effective than a flyer, which will likely be read and thrown away, if it is read at all.
Next time you are running a large promotion drive, consider using promotional pens with rolled flyers inside as part of your strategy. Once your initial advertising efforts are over the people you gave the pens to will still have them and will still be showing them to people. If you time the distribution of your pens just right you can build up a lot of hype around your product launch and see huge sales on the day.

About the Author

Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of promotional pens and other promotional items. He has taken UK gift market of products like promotional pens by storm through modern business thinking and latest search engine marketing techniques. For more details visit www.ideasbynet.com

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