Promotional Gifts - Aiding You in Achieving Your Business Goals

by: Gareth
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Word Count: 491

There is a wide variety of marketing strategies that use promotional gifts. Thanking clients for continued patronage of services and facilities, introduction of a new product line, boosting established services and gifts, generation of lead sales – these are just several of the marketing strategies. These gifts can also be used within an organization to boost the morale of the sales team and other employees to do their job well. The achievement of these objectives can be done by simply distributing the gifts or through a more widespread promotional event by a creative team.

These are the specific application for these marketing strategies:

Show Traffic Building
Giving promotional gifts before a start of an exhibit show will generate three times more traffic than a show without any gift to give. These gifts will help increase the liking for the product of the exhibitor. This will also cause the attendees of the exhibit to promote the show to other families and friends, because – let’s face it – a gift given is a feel-good experience, and we, generally, like to share our blessings.

Intensifying the Advertising Exposure
Receivers of promotional gifts will definitely remember the name of the advertiser. Studies show that just about four out of ten people who were given gifts would remember the advertiser’s name for as long as six months after the receipt of the gift. And because of this, the client will most likely buy your product again because of name recall.

Motivating Employee Performance
Studies show that a one-month long sales contest in shop establishments show that a contest reinforced with as much distribution of promotional gifts as gifts were much more effective in terms of cost, and will definitely outperform a sales contest with no gifts given at all.

Improving the Response of Direct Mail
The predictable response to a direct mail in a big population of recipients is that they just throw away unsolicited mail without even bothering to open them. The answer to that problem may be the “Impact Mail”. A promotional product with an imprinted advertisement specialty package will raise curiosity and at the same time protect the contents from damage. This will also improve the rate of response by recipients.

Building Client Loyalty
In building client loyalty in such a way as to reduce the period between purchases and repeat purchases, promotional gifts will likely serve a more effective purpose rather than just by giving coupons. Take, for instance, upon entry to a retail establishment, the clients will receive some freebies. This will definitely make the client remember your shop and most probably return for another purchase.

Build-up Awareness
Promotional gifts are very hard to defeat for building up awareness amongst a selective spectator. A client is more likely to recall a product that was purchased with a gift weeks before than a product purchase recently with no gift – and sales will definitely increase especially for regular gifts bundled up with free gifts compared to a shop with no promos at all.

About the Author

Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of promotional gifts and promotional items. He has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details on promotional gifts visit www.ideasbynet.com

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