Promotional Pens: A Few Ideas

by: Gareth
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Promotional pens are used all the time, so if you want to make the most of this promotional gift you need to find ideas for new and exciting pen types to distribute to your staff, clients and members of the public whom you hope will become customers. Promotional companies all over the world are working hard to come up with new and exciting ideas for pens to give out as corporate gifts or promotional items. Here are a few ideas you can try as part of your marketing campaign.

Pen Sets
Getting a pen as a gift is always appreciated, but somehow it does not create the same impression than a complete pen set in a case can. Pen sets take many forms, depending on how much you want to spend. You can find small plastic cases which contain a pen, pencil and a pad of sticky notes that can easily fit inside your pocket. If you are buying for executives and important clients, go for a stainless steel or wooden pen case with a stainless steel set including a ball point, a roller ball, a mechanical pencil and perhaps even a fountain pen. Have the case engraved with the person’s name and you will have a loyal client for life.

Wacky Promotional Pens
There are loads of ideas out there for weird and wonderful promotional pens that have a huge novelty factor. You can find pens in the shape of all manner of objects from surf-boards to missiles, or pens that have other uses besides writing. Laser pointer pens, pens with LEDs that last forever, pens with calculators, thermometers or laser measuring tapes are also easy to get hold of. Have a look for something novel and exciting, or just plain useful like a pen with a built in flash memory stick, an MP3 player and headphones.

Promotional Pens as Business Tools
Promotional pens can also serve dual functions as business gadgets. Laser pointers have already been mentioned, but there are many other functions that can be built into the simple pen. Pens with timers on them, a USB memory stick built in or a voice recorder are all very useful things to have around the office. Not only are they novel and useful, but these gifts tell people that you value their role in growing your business. They show that you are interested in their professional wellbeing, and this creates a strong bond between a company and its clients.

Promotional pens are great gifts to give to just about anyone as part of a promotion, but it takes a little bit of thought to make an impact with these gifts. If you think you are going to bring in loads of business by giving out cheap plastic pens with your logo on them, think again! More than anything, people want you to impress them with your gift. Spend a little bit of money and take the time to find something really novel and you will definitely see good returns on your marketing investment.

About the Author

Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of promotional pens & other promotional items. He has taken UK gift market of products like promotional pens by storm through modern business thinking & latest search engine marketing techniques. For more details visit www.ideasbynet.com

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