Promotional Products for Souvenir Shops

by: Gareth
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Word Count: 540

When you run a souvenir shop, you have a different take on promotional products than most businesses do. In your case, it’s not your shop you want to promote, but the local attractions. Why pay a middle-man vendor to have souvenir products made up for your shop when you can deal directly with a promotional products supplier and cut out the cost of the extra trade?
If you’ve never thought about ordering your own “souvenirs”, here are a few of the items that tend to be very popular souvenir type promotional products.

Car Stickers

People love to advertise where they’ve been, but don’t necessarily want to spend a lot to do it. That’s why car stickers are among the most popular promotional products in the tourist market. A good promotional products supplier can help you create your own artwork so that your shop can sell distinctive car stickers featuring local landmarks or tourist attractions – and of course, the name of your shop to bring in other customers.

Refrigerator Magnets

Fridge magnets are a perennial favorite for the same reasons that car stickers are always at the top of the sales lists. They’re small, easy to transport and are a popular gift for those who wanted a “little something to remember your trip”. You can have fridge magnets made up in virtually any shape imaginable for as little as £.40 per piece. You’ll find that they’re great sellers to publicize your souvenir shop or favorite tourist attractions.

Magnetic Photo Frames

Specialty fridge magnets are another range of promotional products that are ideal for the tourist trade. Magnetic photo frames have enormous appeal, allowing people to personalize their souvenirs with their own photograph for a lasting memory at home. When you order in bulk, you can have them for as little as £.24 each, for a tidy profit.
Lanyards

It’s the simple things that always seem to sell the best. Lanyards printed with the name of your town, shop or attraction are another of those great promotional products that sell extremely well to the tourist trade. Keep a rack of them at the till where they’ll be handy for parents to pick up when the kids are whining for “something from the shop”.

Mugs

Coffee mugs, travel mugs and sports bottles are always great sellers. Nearly everyone uses them, so they’re the perfect solution for visitors who need gifts for “everyone on their list”. Just work with the art department of your promotional products supplier to create unique artwork for your mugs and sell your own range of promotional coffee mugs from your souvenir shop.

Carrier Bags

Never let anything leave your shop incognito. When you choose distinctive carrier bags that can be reused by your customers, you’ll be increasing your name exposure around town and back home. The more distinctive your bag is, the more likely it is to be reused for other things later, increasing the number of times that your logo and name are seen.
If you’re considering creating and selling your own line of promotional items in your souvenir shop or tourist attraction, you might start with just one or two items to test the waters. Keep in mind that your approved artwork can often be kept on file for use with many other items as time goes on.

About the Author

Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of promotional products and promotional gifts. He has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details on promotional products visit www.ideasbynet.com

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