Free Bets - The State of Online Betting
by: Tuning
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Word Count: 376
Sports betting and online gambling have grown from a miniscule industry, into one of the web's biggest success stories. Revenue from online bet websites is second only to adult site revenues.
Many established name Bookmakers now make a large percentage of their annual revenue from their online offerings.
However, traditional UK Bookmakers, high street names such as Ladbrokes, Coral, William Hill and Betfred, have faced competition from new online-only companies, who have grown into big players. Sites such as SportingBet, Party Bets and Sky Bet are as significant as any high street name now.
When Tobacco Advertising was phased out, many predicted a gloomy future for sports sponsorship, especially in smaller sports such as Darts and Snooker. However, online gambling websites have filled this gap, and have provided these sports with much needed funds. Watch Snooker now, and you'll be hard pushed to see a player without a betting / gambling site advertised on their waistcoat.
Again, this has helped give the smaller online bookmakers more exposure, thanks to TV Coverage of major sports events.
It is estimated that almost 6 million people a month use online betting websites in the UK each month, though official Government estimates are nearer 1 million.
With increased competition in the marketplace, couple with the lure of millions of consumers, sites compete intensively to win your custom. The favourite way of doing this, for new customers, is to offer a free betting offer. The free betting offer will normally offer a free bet to new customers, up to the value of their own initial deposit or bet, often called a Matched Bet.
This is a good way for gambling sites to win more customers, but is also a good way for new customers to try online betting whilst reducing the potential loss, or increasing the potential winnings as the case may be.
Again, both traditional and online betting names are in on the Free Bets game. You will find in general that free bet promotions from traditional names are lower in value, maybe a £10 or £20 free bet. Whilst the up and coming sites may offer £100 to £200 free as an incentive to new customers.
The Betting and Gaming industry has changed significantly with the growth of the world wide web, expect more innovation in the future.
About the Author
Article written by John Smith, of online sports betting website UK Free Betting
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